Communicating Food for Health Benefits

On 8th and 9th November 2012, Universitat Rovira i Virgili, Tarragona, hosted an international workshop "Communicating Food for Health Benefits".

The aim of the workshop was to explore how communication can be incorporated within the European Food Research Agenda. The workshop consisted of four interrelated strands, each relevant to developing good practice in food risk and benefit communication.

 How communication could improve institutional logics
 A social marketing approach: a challenge to be applied for healthy eating
 Communication from scientific expertise: Innovative blogging experiences
 Audiences and deliberative engagement: insights into the reasoning process around risk/benefit food information

On Friday, 9th November, Aine McConnon, Pieter Rutsaert and Julie Barnett presented findings from the FoodRisC project. Please click on the titles below to view the speakers' powerpoint presentations.

Aine McConnon Overview of the FoodRisC project

Pieter Rutsaert Research on food for health marketing for shaping consumers' acceptance

Julie Barnett Communicative strategies for food benefits: Consumers, technologies and engagement




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