Podcast: Professor Julie Barnett – Bath University

In this interview, Professor Julie Barnett, a researcher at Bath University, talks about her work in the FoodRisC project developing the Vizzata tool (originally known as EnGauge). She explains what the tool can be used for and the impact it could have for policy makers and communicators.

About Professor Julie Barnett

Professor Barnett was involved in developing the initial proposal for FoodRisC when she was part of the University of Surrey. Her research interests lie in risk appreciation and risk communication, including developing models of health technologies, behavioural change and policy development.

She is currently working on the communication of food risks and the role of users in the development of new medical devices.

Podcast: Dr Wim Verbeke – Ghent University, Belgium

Dr Wim Verbeke, Professor of Agro-Food Marketing and Consumer Behaviour at Ghent University, discusses FoodRisC research dealing with the conceptualisation of food risks, benefits and crises. His team interviewed consumers, stakeholders and experts to discover their perceptions surrounding these issues in the context of food. Also explored was the use of social media in food risk communications and the barriers experienced by stakeholders and experts. In this interview, Wim explains the findings of these in depth interviews, their impact and the next steps in the project.

About Wim Verbeke

Wim Verbeke holds an M.Sc. degree in bio-science engineering, an MBA degree in marketing management and a PhD degree in applied biological sciences. He is currently associate professor in agro-food marketing and consumer behaviour at the Department of Agricultural Economics, Ghent University in Belgium.

Wim’s research interests comprise citizen and consumer attitudes, perceptions and acceptance of agricultural and food production technologies and products. Specific interests are on the impact of information, food labelling and the role of personal characteristics and individual difference variables on food consumption decisions. He is a partner in several Sixth and Seventh Framework research projects funded by the European Union. He has co-authored about 100 peer-reviewed papers in international scientific journals in different disciplines.

Podcast: Adrian Moss - Focus Business Communications

Adrian Moss, Managing Director, Focus Business Communications (www.focusbiz.co.uk) discusses FoodRisC research dealing with the role of social media during a food crisis. His team was responsible for the evaluation and selection of suitable monitoring software and the tracking of food crises in real time during 2011 as well as a previous incident from 2008.

Adrian discusses the work that was done to evaluate social media use by the public, analysing the content to help understand network dynamics, and their use of links to sources. He also comments on the practical issues of dealing with large datasets, the varied roles of different social media platforms such as Twitter and blogs and the value of participating in social media conversations during and after a crisis. He also talks about the ‘echo chamber effect’ of social media comments and how Google uses social media to help ranking of searches.

About Adrian Moss

Adrian Moss holds a B.Sc. degree in Psychology and is Managing Director of Focus Business Communications (FBC), a digital media communications agency specialising in audio and video production and the use of social media for audience engagement. Focus’ clients come from both the public and private sectors.
Adrian has been involved in international marketing communications for over 30 years.

He was a founding member of three business start-ups in the IT industry during the 1980s and 1990s and moved into agency services and client consultancy in 1999. He helped establish FBC in 2004 to provide services to clients on Web 2.0 and Social Media. Since then he and his team have worked with many clients to help them understand and deploy Web 2.0 and social media programs. Adrian is a regular speaker and presenter at conferences and events in Europe. Adrian and his team have also trained over 500 people on social media via public and in-house courses.

Experience the final FoodRisC/EFSA Conference again via the webinars

Click below to listen to the webinars recorded at the FoodRisC/European Food Safety Authority Conference on 12 September 2013 in Brussels, Belgium.

The conference was titled: 'New Challenges when Communicating Food-Related Issues.' A variety of stakeholders including healthcare professionals, industry members and the media attended.


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