New and classical media

FoodRisC is exploring the role that media and online ‘information communities’ play in food risk/benefit communication.

The objectives of these research activities are to:

  • Understand how online information communities source and report food risk information
  • Characterise a recent food risk communication process that had a European-wide impact, was widely reported and had significant social and economic implications: The case of dioxin in Irish pork and beef.
  • Track at least one real-time alert relating to a food crisis through the media and identify post-event the barriers to effective food risk communication identified within classical media, and new media.
  • To research what information and support is required and/or is available from official sources to the online information community to ensure reporting accuracy.
  • To compile best practices for working together with online information communities for policy makers, which will allow online information communities to help disseminate coherent messages about food risks and benefits to the general public particularly after traditional journalists stop reporting on the topic.

The case of dioxin in Irish pork and beef

In 2008, beef and pork in Ireland was contaminated with Dioxin, leading to an international recall of Irish meat products.... read more

A real-time crisis: dioxin in German pork, chicken and eggs

In late December 2010, German animal feed was contaminated with Dioxin, which entered the human food chain via pork, eggs and chicken... read more.

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